Hugh Mackay in conversation with Jane Caro
The advertising industry is ripe for satire – and who better to lay bare the machinations of this lucrative tinsel factory than social researcher, writer and commentator Hugh Mackay?
Hugh’s seventh novel Selling the Dream follows the mixed fortunes of Lincoln The Hunter – universally admired, charming and the jewel in the crown of agency KK&C.
Hugh Mackay is a prolific and well-known social researcher, writer and commentator in Australia. Hugh was a newspaper columnist for over 25 years, and is now an honorary professor of social science at the University of Wollongong.
Selling the Dream is his seventh novel. His most recent non-fiction book, Beyond Belief, was published in 2016. He is a fellow of the Australian Psychological Society and, in 2015, was appointed an officer of the Order of Australia. He lives with his wife in Canberra.
About the book
If someone asked me who should write a satirical novel about the advertising business – someone with inside knowledge who could write well and was extremely clever and amusing – I’d say, ‘See if Hugh Mackay is available.’
Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C.
When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack ‘The Ripper’, he knows it’s his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake …
Ruthless in his pursuit of professional success, it doesn’t occur to Linc that he himself might be the pawn in this great game of advertising, where no method – be it a calculated office affair or ‘disruptive skydiving’ – is off limits to aid in selling the dream.
In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls.
Selling the Dream is published by Pan Macmillan Australia.